The firm is also one of the major venture capital firms in the cryptocurrency industry. Launched in 2021, Manhattan-based Rarify is considered a rapidly growing company that continues to provide infrastructure to help firms build non-fungible tokens (NFT) to their platforms. Tsivtsivadze illustrated that while the check-out process of marketplaces like OpenSea is something sort of a 14-step process, Rarify aims to cut down the process as little as three steps. Meanwhile, Revas Tsivtsivadze, the co-founder of Rarify, also commented about the financing and stated that the firm aims to simplify the buying and selling of NFTs just the way Block Inc (formerly Square) made it super easy to accept payments. The fresh financing gives Rarify a valuation of $100 million. Other investors, including Eniac Ventures, Greycroft, Hyper and Slow Ventures, also participated in the funding round. We’re excited to partner with the Rarify team to accelerate their growth trajectory and make NFTs accessible to companies and, by extension, consumers at large.” Paul Veradittakit, a partner at Pantera, further elaborated how Rarify intends to use the newly raised funds: “Rarify removes the biggest hurdles companies face when introducing NFTs to their existing products. Rarify said that it plans to use the funding to accelerate hiring and product launches with enterprise partners. Rarify, an application programming interface ( API) platform, announced on Thursday that it raised $10 million in a Series A funding round led by crypto investment firm Pantera Capital.
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